In Bangalore’s healthcare ecosystem, even if you have world-class doctors, it won’t matter if patients can’t find them.
In this case, rather than doing a customer satisfaction survey, we tell the success story. Partners with a specialty multi-specialty clinic in Indiranagar. The clinic had excellent facilities and staff but was struggling with a contradictory issue: their appointment calendars had wide gaps.
This is the result of the partnership between Adsync Marketing Technologies and the clinic’s employing of an AI-Powered Digital Marketing strategy.
Adsync Marketing Technologies and the clinic’s employing of an AI-Powered Digital Marketing strategy.
The Patient: Indiranagar’s Best Kept Secret.
The Client: An Orthopedics and Physiotherapy mid-sized clinic. The Issue: Although positioned in an accessible space, they were losing patients to larger medical facilities in the vicinity.
• Digital Absence: They were not in the “top 3” of the Google Maps search results.
• Ineffective PPC Marketing: They had PPC costs of over ₹3,000 with minimal leads and conversion.
• Marketing Absence: They had website visitors but no appointment bookings.
When seeking assistance, they had one request: ‘We need more Qualified Leads, NOT clicks.’”
Analysing the Problem: The Traditional Way Out
From the start, our internal auditing confirmed one more classic case of Healthcare Marketing – the former agency focused on cover-all keywords, such as, ‘Best Doctor in Bangalore.’
This is akin to putting up a signpost on a busy road – a huge number of eyeballs, but a significant portion of the comments received may be a case of irrelevant feedback. Health clinics were in a price war with over-volume budgets from colossal hospital chains without any Business Victory.
The Solution: The Adsync Process
We employed a hyper-local, Data-Driven Results approach.
1. Local SEO Optimization (The ‘Near Me’ Model)
We noticed that patients in pain prefer to travel the least. Hence, we updated their Google Business Profile as follows:
• Geo-tagged Images: Photos of the clinic tagged indiranagar and old airport road.
• Service-Specific Keywords: Instead of saying Physiotherapy, we targeted ‘Post-surgery rehab in Indiranagar’, ‘Sports injury clinic near me.’
• Review Management: We set up a process of requesting reviews from patients immediately after appointments and allocating feedback to the patients’ files in records.
2. AI-Powered PPC Advertising
We switched from broad to no ads at all using AI Tools for smart bidding.
• We restricted campaigns to clinic hours from 9 AM to 8 PM to facilitate instant call responses.
• For mobile users, we applied “Call-Only Ads” to eliminate any potential barriers. For instance, if a user searched “treatment for severe back pain” the ad would display a dial button to call the clinic.
3. Conversion-Focused Website Creation
We focused on Lead Generation and redesigned their landing pages.
• Trust Signals: Top of the page, we showcased credentials of the doctors and patients’ testimonials.
• Easy Booking: To facilitate quick texting, we included a “Book via WhatsApp” button, as we knew patients from Bangalore would prefer that.
Here are the contact details for the services available on the site: https://adsyncmarketing.com
– WhatsApp: https://wa.me/919380222322
– More blogs on automated and AI-based digital marketing for real estate can be accessed from the Resource Centre https://adsyncmarketing.com/blog.
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