It is clear that the Bangalore property market is undergoing transformation. Newspaper classifieds and cold calling to prospective customers are quickly becoming a relic of the past. We are now in PropTech and AI Powered Digital Marketing is no longer an optional expense but a necessity for top developers and agencies to succeed.
Adsync Marketing Technologies is one of the leading Digital Marketing agencies in the industry and is now AI marketing technologies. We are continuing to witness and benefit from the improving methods in property marketing, sales and management.
We are using these technologies to provide. Data Powered Results. to improve marketing efficiency. The following are examples of these transforming technologies.
1. The Pain Points of Real Estate Marketing: AI Enhanced Lead Qualification
Real estate marketing has always had one of the greatest, most painful challenges of identifying and removing the unqualified leads, the ‘window shoppers.’
In previous years, it was a manual, arduous undertaking. Recently, we have started to analyze user interactions through behavioral behavioral tracking across PPC Advertising and webpage content to identify user engagement levels through AI. This ensures we provide our clients with Qualified Leads as opposed to just a list of numbers. This is because our clients receive Qualified Leads, a form of contact that is more useful to our clients, as it is included in the list.
This Change means that the Performance Marketing is also more effective, as it means that the marketing budget is being used more efficiently by focusing on the most relevant target audience.
2. The Virtual Viewing Revolution
Building a website for real estate is a lot more than just including boring, static images. Thanks to PropTech, we have a number of different ways to enhance and bring properties to life, including:
Virtual Reality (VR) Tours; accessible by potential buyers from the US or UK to take a walk through a layout in Whitefield or Hebbal without purchasing a flight.
AI Virtual Staging; a process in which a digital image of a vacant room is captured to allow for the room to be virtually furnished.
These AI Tools increase user engagement, improve SEO Optimization by positively affecting dwell time, and enhance the emotional connection buyers have with the property before physically visiting the site.
3. Hyper personalization in Social Media
In the current digital age ads we refer to as generic receive higher click through rates because of the ability to be ignored. It is necessary to have Hyper personalization in order to be effective in a marketplace like Bangalore.
In the realm of social media marketing, AI allows us to customize marketing message delivery to different audience segments. For example, we can deliver family ads to parents of young children or send investment-related material to professionals in the finance sector. This level of marketing message targeting results in high user satisfaction, as the marketing message delivery does not seem intrusive, leading to enhanced user engagement and conversion of leads.
Closing the Skills Gap: AI and Digital Marketing Training
The emergence of the PropTech sector has created an enormous skills demand in the ability to marry marketing knowledge, concepts, and strategies, with fundamental principles of new innovations and technologies.
At Adsync Marketing Technologies we practice what we preach. We provide AI and Digital Marketing Training to equip the next generation of marketers with these skills. Whether you are a business owner wishing to understand the technology or a student who needs a 1-month Internship, learning these skills will provide you with the tools for a successful career.
The Verdict?
The future of marketing in real estate, as well as in the healthcare sector, which is experiencing analogous transformations, is for the digital marketing pioneers. Being “online” as a business is not enough. Being intelligent online is necessary.
We are combining human ingenuity with AI-Powered Digital Marketing to deliver unmatched business growth to our clients.
Ready to shape the future of your real estate business?
With the right approach to real estate marketing and understanding artificial intelligence tools, the PropTech Revolution does not have to leave you behind. Adsync Marketing Technologies is a digital marketing agency that specializes in technology, and more importantly, in people.
📱 Whats App: https://wa.me/919380222322
More Great Things?
Get more awesome concepts for creating a productive digital strategy and real estate marketing in the resource hub: https://adsyncmarketing.com/blog
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