Marketing Analytics

A/B Testing: The Small Changes That Lead to Massive Gains

Leave a Comment / digital marketing, performance marketing

Are marketing decisions in your business made by the HiPPO (Highest Paid Person’s Opinion)? If you make decisions based on what “looks good” instead of data, you are leaving massive amounts of money on the table. Discover how A/B testing turns digital marketing from a guessing game into a profitable science.

A/B Testing: The Small Changes That Lead to Massive Gains Read More »

How to Read Your Monthly Marketing Report (Without Getting a Headache)

Leave a Comment / digital marketing

Is your digital marketing agency sending you 30-page reports filled with confusing pie charts and acronyms? You shouldn’t need a data analytics degree to know if your marketing is working. Here is a no-nonsense guide to translating your monthly marketing report and identifying the metrics that actually impact your bottom line.

How to Read Your Monthly Marketing Report (Without Getting a Headache) Read More »